Delta Airlines Case Study Mt Added - 1524 Words

Case 27 ­ Delta Air Lines (2012): Navigating an Uncertain Environment FOF #1: Differentiation In order to compete in a price ­sensitive industry, Delta Air Lines needs to focus on differentiating itself from competitors. By doing this, Delta is creating sustainability through customer retention and loyalty. To set itself apart from competitors like United Airlines and American Airlines, Delta needs to implement a program to improve customer service. Because of Delta’s poor service reputation, I believe that the company needs to primarily concentrate on offering superior customer service as a way to gain a competitive advantage. After Delta’s merger with Northwest, customer complaints increased significantly. In 2009†¦show more content†¦The budget will also be used to provide extensive customer service training programs for all airline employees, not limited to flight attendants. To evaluate and measure results, management would use customer satisfaction surveys and blogs. 2. Improve punctuality ­ Nothing generates customer loyalty like punctuality and reliability. Excellent on ­time ­arrival performance is a major competitive differentiator. To begin improving Delta’s punctuality, potential delay causes need to be identified. Next, efforts should be made to decrease and eliminate, when possible, any of these issues. Simple solutions might be to increase the amount of time allotted for passengers to exit the plane and the time between connecting flights. Lastly, on ­time performance goals need to be established and measured quarterly. 3. Decreasing/eliminating baggage fees ­ While baggage fees help to offset operating costs, consumers tend to be disgruntled and unhappy with the excessive fees. It may be unrealistic to eliminate them completely, but even if the fees were decreased I believe that consumer preference among competitors can be established. If Delta offered a value ­added baggage service, rather than the industry standard, the fees might not be so unfavorable for customers. In an industry in which customers are likely to choose a product based solely on price, Delta needs to increase competitiveShow MoreRelatedManagement and Teaching Note19520 Words   |  79 Pagesecch the case for learning case collections update 2007 Quarter 4 Visit the case search section of the ecch website at www.ecch.com to identify relevant cases from the ecch collection and view over 31,000 full text inspection copies. ecch provides a free monthly e-mail update service giving details of new cases from all sources. Visit www.ecch.com to subscribe. Economics, Politics and Business Environment 9-407-049 ALLIANZ AG: BECOMING A EUROPEAN COMPANY Lorsch, JW; Chernak, A HarvardRead MoreMerger and Acquisition: Current Issues115629 Words   |  463 Pagesprice too far? 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The Complexity Of Revenue Recognition - 1437 Words

similar opinion of the complexity of revenue recognition to come up with its hypothesis, such as, First, â€Å"when revenue recognition is complex, managers are more likely to err when applying standards to transactions, increasing the likelihood of unintentional misreporting due to mistakes† and second, â€Å"complex accounting may allow managers to manipulate financial statements† evident of (p.73) Sherman, Loseman and Cardell (2015) believed that revenue recognition is the focus of SEC enforcement, as well as subject to a high level of risk of fraud and an area which proven for financial reporting misstatements (p.19) Whitehouse (2014b) identified companies that will see big changes are the high-tech sectors, companies selling a product with services attached, companies that generate revenue under licensing agreements (p.57). Whitehouse identified companies that will go through large changes , such as, software package with technical support and upgrades included, cell phone with service and data plans, equipment purchase that includes delivery and installation, new car comes with free maintenance and warranties for specified timeframe (p.57). Yeaton (2015) determined areas where companies would have to make necessary estimates and judgement to comply with the new requirements on realizing or recognizing revenue from contracts with customers (p.52). Stallworth and Degregorio (2004) indicated the role of internal auditors to fully understand the revenue management practice toShow MoreRelatedCeo Duality Causes Conflict Of Interest As Management831 Words   |  4 Pages lack of regulatory control and oversight, as well as political and influential connections and practices (p.1226). The research by Weld et al. (2004) claimed that the analyst and the market pressure to meet revenue expectation, leads managers to engage in fraudulent recognition of revenue practices and cited SEC Chairman, Arthur Levitt concerns that the drive of meeting analyst expectation pressure corporate managers, analysts and auditors override ethical business practice (p.45). NonethelessRead MoreA New World Of Revenue Recognition1128 Words   |  5 PagesWorld of Revenue Recognition† about the discussion of the new revenue recognition standard, jointly issued by FASB and IASB, which is effective after December 15, 2016 for public companies and after December 15, 2017 for private companies and non-profit organizations (p.50). Yeaton identified that the new revenue recognition standard will supersede most, if not all existing revenue standards (p.50). 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The Value Of Work Experience Essay Research free essay sample

The Value Of Work Experience Essay, Research Paper THE VALUE OF WORK EXPERIENCE A summer or parttime occupation pays more than money. Even though the money earned is of import, the work experience gained has a greater long-run value when one applies for a full-time occupation after graduation from school. Job application paperss ( the application space and the personal informations sheet ) ask you to name occupations you have held and to name as mentions the names of persons who supervised your work. ( Gieseking and Plawin, 1994, 22 ) As one immature individual was heard to note, # 8220 ; You can # 8217 ; t acquire a occupation without experience, and you can # 8217 ; t acquire experience without a job. # 8221 ; That quandary can be overcome, nevertheless, by get downing work early in life and by accepting simpler occupations that have no minimal age bound and do non necessitate experience. Jobs Teens Can Make Get down early at occupations that may non pay particularly good but assist to set up a on the job path record: delivering newspapers, baby sitting, cut downing lawns, helping with horticulture, and the similar. We will write a custom essay sample on The Value Of Work Experience Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Use these work experiences as springboards for such subsequently occupations as gross revenues clerks, gas station attender, fast-food worker, lifesaver, resort area supervisor helper, and office staff helper ( after you have developed basic office accomplishments ) . As you progress through these work geographic expedition experiences, seek progressively to acquire occupations that have some relationship to your calling programs. If, for illustration, you want a calling affecting frequent contact with people—as in sales—seek part-time and summer work that gives you experience in covering with people. Hamel, 1989, 10 ) How to Manage Yourself on the Job Whatever the occupation you are able to acquire, the following arrows will assist you win in acquiring good recommendation for the following occupation you seek. 1. Be punctual. Get to work on clip and return from tiffin and other interruptions quickly. 2. Get along good with others. Make your occupation good and offer to help others who may necessitate aid. Take way with a smile alternatively of a scowl. 3. Speak proper English. Teenage slang is frequently lost on the grownups who are likely to be your supervisors. 4. Dress the portion. Detect the unwritten frock codification ; dress as others on the occupation do. Always be orderly and clean. Bibliography Gieseking, Hal, and Paul Plawin. 30 Days to a Good Job. New York: Simon A ; Schuster, 1994. Hamel, Ruth. # 8220 ; Making Summer Earnings Work for You. # 8221 ; USA Weekend, 2-4 June 1989, 10-11.